Sustainable fashion isn’t a trend.

For us, it’s a calling, and we’re on a simple but significant mission to grow our clean, premium denim production.

We’ve started by giving some of our most loved styles an Earth-friendly upgrade. 

By using recycled fabric or buying denim made from recycled materials like water bottles, we are helping to improve air quality, clear landfills, conserve energy and save water.

We’re also working with some pretty advanced machinery in order to eliminate toxic design processes. By reproducing ozone gas conditions, we give our garments their classic, vintage look.